"An expert is a man who has made all the mistakes which can be made, in a narrow field."
- Niels Bohr
Trevor Waddington, Principal
I am an Educational Entrepreneur and outcome driven fanatic! It all started 15 years ago when I left the classroom and moved into an administrative role at a small private school. Back then I made decisions that felt right. I went with my gut.
Today I'm a husband, father, author, speaker, innovator, and action leader in the advancement of independent education. Decisions that work come from data-driven research, analysis, and testing. Decisions at home are made by my wife and daughters. I'm just along for the ride.
Kat Gonzalez, Tsar of Brand Growth
My passion is helping schools improve how they connect with their target audience. That task is more diversified today than ever before. I utilize data-founded insights to ensure you are engaging with the right people right now, and are prepared to connect with the right people in the future. To do this, I specialize in signature program campaigns, branding, content marketing and SEO strategies to fuel growth and increase sales, i.e., your school's enrollment.
Ramandeep Singh, Digital Mastermind
An online presence: everyone needs one, but in today's world, information is consumed by different people in different ways. It is my responsibility to learn about your unique qualities, align them with a robust client base (your potential families), and build you a custom platform that will exceed your expectations and those of your interested families.
Anna Luttrell, Social Media Strategist
Now a' days, social media is the new front door for businesses, meaning, it's usually the first place customers go when they want to learn more about your brand. That's where I come in! We know all things social media marketing, from posting relevant content for schools to engaging with their followers and running social media campaigns to expand their reach.
Bob Malin, Director of Engagement Analytics
I'm a people person. An overused term, but I take it to the next level. By measuring our level of engagement with you, I can predict end-user outcomes. Too often, great plans go to waste because schools do not agree or do not feel they are ready to manage the steps to make changes. That's where I come in.
Allan Hopkins, Executive Assistant & Paid Media Strategist
I make sure everyone has their virtual coffee and wow folks with how insanely I get to show ads to people before they even know they want it. Boom! Deja Vu, but not really.
Brianna Banks, Data Analyst & The Glue
Nothing goes to our clients without my final review. Nothing goes to print without my witness. I'm the one that pesters the team to make sure our work is beyond an A...we always need to be an A++.