"An expert is a man who has made all the mistakes which can be made, in a narrow field."
- Niels Bohr
Trevor Waddington, Principal
I am an Educational Entrepreneur and outcome-driven fanatic! It all started in 2002 when I left the classroom and moved into an administrative role at a small private school. Back then I made decisions that felt right. I went with my gut.
Today I'm a family man, author, speaker, innovator, and action leader in the advancement of independent education. Decisions that work come from data-driven research, analysis, and testing. Decisions at home are made by my wife and daughters. I'm just along for the ride.
Kat Gonzalez, Tsar of Brand Growth
My passion is helping schools improve how they connect with their target audience. That task is more diversified today than ever before. I utilize data-founded insights to ensure you are engaging with the right people right now, and are prepared to connect with the right people in the future. To do this, I specialize in signature program campaigns, branding, content marketing and SEO strategies to fuel growth and increase sales, i.e., your school's enrollment.
Jeremy Merkle, Director of Digital Marketing
A great idea remains just that without a clear process and diligent execution. As an experienced Project Manager, I embrace the chance to develop incredible ideas into streamlined workflows. As a Marketeer, I believe combining research, data, and analysis with a little bit of creativity is a recipe for success. As a leader, I garner buy-in at all levels and focus efforts towards a common goal.
In any case, if there isn't a way to deliver outstanding results, I'll make one.
Brianna Banks, Director of Client Relations
Nothing goes to our clients without my final review. Nothing goes to print without my witness. I'm the one that pesters the team to make sure our work is beyond an A...we always need to be an A++.
Ramandeep Singh, Digital Mastermind
An online presence: everyone needs one, but in today's world, information is consumed by different people in different ways. It is my responsibility to learn about your unique qualities, align them with a robust client base (your potential families), and build you a custom platform that will exceed your expectations and those of your interested families.
Rica Perez, Digital Engagement Specialist
To remain viable to our school and camp partners, we need to stay on the cutting edge of what's going on out there. That's what I do, make sure we stay industry-informed.