Guest Blogging for Private Schools: A Step-by-Step Guide

Updated: Jan 17

by Jeremy Merkle, Director of Digital Marketing, Truth Tree

When it comes to private school marketing, blogging is one of the most beneficial ways to raise awareness. In fact, marketers who blog are actually 13 times more likely to see a return on investment.

From helping you increase your SEO to adding value for your visitors, there's no question that your private school should be blogging. However, not all of your blogging efforts should be on your own published pages.

Guest blogging could be the content marketing hack that sets you apart and establishes your school as an authority on a variety of subjects.

Not sure where to start? You're in luck.

Follow along to discover what you need to know about guest blogging for independent schools and how to utilize this powerful backlink content to your advantage.

What is Guest Posting and Why Should You Do it?

Before we jump into the process of guest blogging, let's be clear on what this content marketing strategy is (and isn't).

A guest blog is a piece of content written for the sole purpose of being published on an external site. This means that your post is not written about your school and how awesome it is.

Most guest posts are written to provide helpful information. In your case, that would likely be parents.

So how exactly does writing for someone else benefit your traffic?

Guest blogging is a technique that has been used for years to gain backlinks from reputable sites and steer more organic traffic to your website. This works in two primary ways.

First, search engines, like Google, will notice that a high-authority website has linked to one of your pages. This will send a message to Google that you are a trustworthy source for the topic they've linked to you on. Google’s new “stamp of approval” then raises your school’s rank for those keywords and increases your chances of being found by users asking the questions you've so expertly answered.

Second, by putting yourself in front of a new audience and subtly linking back to your own page, you open yourself up to draw traffic from the host's audience. Since this audience is obviously interested in the topics you can help with, you'll start the process of becoming an authority on the subject and possibly future subjects.

Your Guest Blogging Guide for Success

So how can you, as a private school, leverage this technique to grow your own reach?

Pretty easily actually!

Here are 4 steps to get your guest blog out there and help your school's digital brand presence.

Step 1: Source a Host

First, search for a website or websites that may be interested in publishing your content.

For private schools, we suggest starting with a more localized approach. The closer you are to the website's sphere of influence, the more likely they'll consider your piece.

You'll want to choose blogging sites that your target audience is already reading and that you can add value to. At the end of the day, there's not much point in sending off articles to a site that barely matches your target audience.

The easiest way to find viable sites is to Google terms like:

  • family blog in [town/city/region]