by Trevor Waddington, Principal, Truth Tree Consulting
Parents don't go to Facebook saying, "Gee, I hope a school advertisement passing by in my feed so I can click on it and inquire." They don't go to parties saying, "Wouldn't it be awesome of a parent at this party started talking about their kid's private school so I can ask them about it and then enroll!"
No, when parents are considering private education for their child, they go to Google and type in "private schools near me" or "private schools in [town/county/city/metro area/state]".
If you're an independent school and you are not advertising on Google, it's time to start.
No, start now! 😉
Get a Google Ads account.
Go to YouTube and watch one or two Google Ads tutorials.
Watch our two videos below so you can learn how to create ads that will get noticed and clicked by parents seeking private education, and how to build massive value in your school's brand.
Still need some help? Then check out our digital marketing solutions for independent schools.