Updated: Mar 25
by Rica Perez, Digital Marketing Strategist, Truth Tree
This is the perfect guide if you are new to private school marketing. And even if you are a seasoned pro, there are some useful tidbits for you as well.
If your private school enrollment is hurting, this helpful marketing information will fill your classes.
Around 5.8 million students are enrolled in private schools. This number is down from previous years’ for numerous reasons. No matter the cause, there are some private school marketing strategies you can do to improve your student enrollment.
How To Market A Private School
Your private school marketing strategy is crucial for thriving during this period. Parents are searching for a great school, and you can prove that’s yours with the right plan. Here are 9 secrets for increasing private school enrollment.
Develop and Share School’s Brand
The private school’s brand is much more than a logo and a mascot. It’s what helps you stand out from the rest of the schools. It’s your message to parents and students about what this school is all about.
When performing Private School Marketing you need to define what you offer and communicate them openly. If you offer STEM, financial aid, unique classes, reputable clubs or sports teams, or other benefits, this is the time to share that information with the class. It can raise interest from parents searching for the best schools in their area.
Provide Strong Leadership
A private school can find success with the right leadership. You should look for staff whose vision is personal and visionary. People who’re committed to providing a pleasant education experience that students will be proud of.
When your private school is viewed as the best around because of your leadership, you can expect interest and enrollment to grow. Parents generally want the best for their children. Your leadership can have an impact on their decision.
How To Improve School Enrollment
Set Enrollment Goals
A crucial part of your private school marketing plan is to set some enrollment goals. This will help you focus on where you need to be and sustain momentum. When you’ve reached your goals, you’ll have something to celebrate.
Enrollment goals can help you get from where you are to where you want to be. They help you figure out what you want and how to get there. Focus on your goal, and be open to private school marketing strategies to help you achieve them.
Recruit Parents as Ambassadors
You can help save on costs by recruiting parents as ambassadors for the school. Adults with children currently enrolled can reach out to other families at church, work, and activities. Since their kids are students, they have the greatest word of mouth available.
You should utilize all the free resources you can access. By starting a parent ambassador program, you’ll encourage their efforts while improving enrollment. This is a private school marketing strategy you can easily start today.
Follow-Up with Enrolled and Interested Families
The current families that are enrolled at the private school should be the first you offer enrollment to. By continuing to recruit the same students, you’ll continue to fill those seats. It also looks good to those considering your private school over another choice.
When parents express interest on social media, website, or in-person, you should follow up quickly. They’ll view you as professional, and enjoy the fact that you communicate effectively. This private school marketing strategy will help your enrollment grow.
Enrollment and Private Marketing School Strategies
Utilize Word of Mouth for Private School Marketing
Whether or not you recruit parent ambassadors, you can expect enrolled families will talk about their experience. This is why it’s helpful for you to provide strong leadership and communicate effectively. By improving your school, you can improve word of mouth.
Maintain School Website with Resources
It seems like every business and school has a website. If you don’t have one already, you’ll need to build and maintain one. Some sites can help you create one, or you can hire an expert to do it.