9 Secrets for Increasing Private School Enrollment

by Allan Hopkins, Digital Marketing Designer, Truth Tree Consulting


This is the perfect guide if you are new to private school marketing. And even if you are a seasoned pro, there are some useful tidbits for you as well.

If your private school enrollment is hurting, this helpful information will fill your classes.

Around 5.8 million students are enrolled in a private school. This number is down from previous years’ for numerous reasons. No matter the cause, there are things you can do to improve your student enrollment.


Your school marketing strategy is crucial for thriving during this period. Parents are searching for a great school, and you can prove that’s yours with the right plan. Here are 9 secrets for increasing private school enrollment.


1. Develop and Share School’s Brand

The school’s brand is much more than a logo and a mascot. It’s what helps you stand out from the rest of the schools. It’s your message to parents and students about what this school is all about.

You need to define what you offer and communicate them openly. If you offer STEM, financial aid, unique classes, reputable clubs or sports teams, or other benefits, this is the time to share that information with the class. It can raise interest from parents searching for the best schools in their area.


2. Provide Strong Leadership

A private school can find success with the right leadership. You should look for staff who’s vision is personal and visionary. People who’re committed to providing a pleasant education experience that students will be proud of.


When your private school is viewed as the best around because of your leadership, you can expect interest and enrollment to grow. Parents generally want the best for their children. Your leadership can have an impact on their decision.


3. Set Enrollment Goals

A crucial part of your marketing plan is to set some enrollment goals. This will help you focus on where you need to be and sustain momentum. When you’ve reached your goals, you’ll have something to celebrate.


Enrollment goals can help you get from where you are to where you want to be. They help you figure out what you want and how to get there. Focus on your goal, and be open to strategies to help you achieve them.


4. Recruit Parents as Ambassadors

You can help save on costs by recruiting parents as ambassadors for the school. Adults with children currently enrolled can reach out to other families at church, work, and activities. Since their kids are students, they have the greatest word of mouth available.


You should utilize all the free resources you can access. By starting a parent ambassador program, you’ll encourage their efforts while improving enrollment. This is a strategy you can easily start today.


5. Follow-Up with Enrolled and Interested Families

The current families that are enrolled at the private school should be the first you offer enrollment to. By continuing to recruit the same students, you’ll continue to fill those seats. It also looks good to those considering your private school over another choice.


When parents express interest on social media, website, or in-person, you should follow-up quickly. They’ll view you as professional, and enjoy the fact that you communicate effectively. This will help your private school enrollment grow.


6. Utilize Word of Mouth for Marketing

Word of mouth can make or break your school’s image. According to research, 92% of consumers trust referrals from people they know. Other interested parents will read online reviews.


Whether or not you recruit parent ambassadors, you can expect enrolled families will talk about their experience. This is why it’s helpful for you to provide strong leadership and communicate effectively. By improving your school, you can improve word of mouth.


7. Maintain School Website with Resources

It seems like every business and school has a website. If you don’t have one already, you’ll need to build and maintain one. Some sites can help you create one, or you can hire an expert to do it.


When creating and maintain a website, it’s important to update regularly and offer resources online. Broken links and pages can deter a parent from enrolling their child. You can increase your enrollment by offering applications and information online.


8. Create Leads with Digital Marketing Campaigns

You can create new leads through digital marketing campaigns. This includes creating effective call-to-actions, landing pages, pay-per-click (PPC) strategies and search engine optimization (SEO). When done right, social media and other sites can also help increase interest.


You can’t be afraid to evolve and update your school to cater to the market. You’ll reach the right families and find quality in your enrollments. In this day and age, a proper digital marketing campaign is a key school marketing hack.


9. Hire a Professional

Hiring a professional can help you get on the right track and stay on it. When you’re not sure how to do something, you should leave it to an expert. This will ensure your marketing is done correctly and returns an investment.


Here, at Truth Tree Consulting, we want to help you reach your goals and improve your school’s standing. Our team helps with research, development, execution, deliverables, and more. You can review our services online.


Other School Marketing Hacks

Numerous hacks can be used to increase your private school enrollment. For instance, you can increase revenue by offering financial aid. This choice alone will fill seats and increase word of mouth.


You should choose the right marketing hacks for your school’s brand. A professional can help you decide what that is and save you money on errors.


It’s Time to Educate Parents About Your School

Now that’s you’ve learned these 9 secrets for increasing private school enrollment, it’s time to begin your school marketing plan. Parents need to know what you can offer and why they should pay your school over other options. You can use this as a guide to improve your enrollment numbers and generate more revenue.


Contact us today. Our team of experts is waiting to assist you in achieving your goals.

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