Updated: Jan 28
by Rica Perez, Digital Engagement Specialist, Truth Tree Consulting
Almost 40% of social media users follow their favorite brands online. If your private school has an eye-catching, engaging social media account, that could include you!
It's important for private schools to create a well-rounded marketing strategy. Otherwise, parents will fail to learn about your private school. Meanwhile, you'll have a difficult time attracting new students.
By learning these private school social media marketing strategies, you can stand out from the crowd! Don't let other private schools stand in your spotlight.
Instead, make a mark using these five social media marketing strategies!
1. Make a Plan
The first step for success when using these private school social media marketing strategies is to make a plan.
Start by establishing your SMART goals. SMART stands for:
What are you trying to accomplish by posting on social media? Maybe your main goal is to increase student enrollment by 20% by the start of the school year.
Once you have a goal, you can make a plan to accomplish it.
The next step is to determine which metrics you'll track. For social media, you might measure:
You'll want to align your target metrics to your goal.
For example, let's say you want to expand your brand. In that case, you'll track awareness by watching for impressions, followers, and shares.
If you want to drive leads, on the other hand, you'll study conversions. Conversions can include email signups and clicks to your website.
Understanding your goals and objectives will give you a strong start as you utilize these social media marketing strategies.
In order to successfully use these private school social media marketing strategies, you need to keep your audience in mind. After all, they're the people you're marketing to!
Start by creating audience personas. Who are you most focused on reaching out to?
You might want to separate your broader target audience into smaller groups. For example, you might separate a group of parents based on their age. Different people in different age groups respond to messages differently.
Once you know who you're targeting, learn as much as you can about them.
What are their main concerns right now? What solutions can your private school offer?
What content are they already interested in online?
The more you understand your audience, the more likely you'll appeal to their needs and interests with your content.
2. Craft Creative Content
The heart of any effective private school social media marketing strategy is to consider your content.
First, take the time to check in on other private schools in the area. What are they doing to engage their own audience? Then, determine how you can improve on those tactics by adding your own spin.
Don't forget to consider your private school's brand. What sets your private school apart from the rest?
As you start creating a content strategy, head online to find inspiration. Look at what different brands across the world are posting. Which posts do you think fit your brand?
Don't forget to consider user-generated content. You can post photos from students, teachers, and parents (with permission) to diversify your content!
Once you start developing an idea for your content, get organized by creating a content calendar.
Determine how often you'll post based on the content you can generate. Try to post a mix of content, including faculty photos, student photos, and fun facts about your school. You can also use social media to discuss upcoming events or link to blog posts.
Creating a schedule will help you mix up your content.
Make sure your content matches your private school's brand, too. You'll want your content to remain consistent across every platform. That includes your style, tone, and voice.
A consistent brand will make it easier for you to generate brand awareness and recognition. As a result, followers will know what to expect from your brand and continue following you for it!
Audit Previous Posts
Take the time to look at your existing content as well. Ask yourself:
Which pieces of content are attracting engagement?
Who is already following and engaging with your account?
Which networks/platforms do your followers use?
How does your presence compare to a competitor's presence?
Once you have this information, you can determine how to improve on your current social media strategy.
3. Listen and Engage
As you start posting your content, take the time to set up a social listening strategy. What are people saying about your private school? What's your plan for responding to comments on your posts?
Engagement is key to your social media marketing strategy. As you respond, you can start conversations and generate excitement for your school.
11 new people start using social media each second.
With that in mind, you'll need to check your social media accounts regularly for engagement.
Make sure to keep up with comments as well. If parents have questions, they'll want quick answers. A swift response will show parents and other followers you're there to help.
4. Create an Experience
As you use these private school social media marketing strategies, try to create an experience for your followers. Your goal isn't to boost engagement. Instead, you want to showcase your school's brand and connect with followers online.
You can create an interactive experience by:
Asking your followers questions
Liking and sharing your followers' posts
Gathering your followers' opinions
Try using interactive content such as polls and quizzes. Using these strategies on your private school Facebook page or Instagram stories will help you stand out!
5. Test, Evaluate, and Adjust
As you start using these social media marketing strategies, take the time to review your data. Which tactics are working? Which posts are generating the most engagement?
Once you recognize what's working (and what isn't) you can make changes. Reviewing your data will ensure you make informed decisions moving ahead.
That way, you can improve your strategy over time to achieve your marketing goals!
Make a Mark: 5 Private School Social Media Marketing Strategies for Success
Ready to make your mark? Ensure your private school stands out from the crowd! With these five private school social media marketing strategies, you can achieve online success and boost your brand online!
Want to improve your marketing strategy? Contact our team today!