Case Study

Oak Knoll School of the Holy Child School services boys and girls in pre-K to grade six and is an all-girls school for grades seven to twelve. This Catholic School is located in Summit, New Jersey.

Challenges

Promote a newly created pre-K program.
Improve lower enrollment in specific grades.
Promote the benefits of an all-girl education and a Catholic education.

Our Work

We conducted market research and provided the school with a market segmentation report and targeting strategy guide. We utilized those tools to create brand-appropriate messaging and delivered micro-campaigns to the segmentation personas.

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Results

Pre-pandemic (March 5) -

20% increase in total applications school-wide.
60% more applications in lower school (including the newly created pre-K class).