Case Study

Oak Knoll School of the Holy Child School services boys and girls in pre-K to grade six and is an all-girls school for grades seven to twelve. This Catholic School is located in Summit, New Jersey.

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Challenges 

  • Promote a newly created pre-K program.

  • Improve lower enrollment in specific grades.

  • Promote the benefits of an all-girl education and a Catholic education. 

 

Our Work

We conducted market research and provided the school with a market segmentation report and targeting strategy guide. We utilized those tools to create brand-appropriate messaging and delivered micro-campaigns to the segmentation personas.

 

 

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Results

Pre-pandemic (March 5) - ​

  • 20% increase in total applications school-wide.

  • 60% more applications in lower school (including the newly created pre-K class).

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