Case Study

The River School is a progressive school that serves children age 18 months to grade three in picturesque  NW Washington, DC. 

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Challenge 

Washington, DC, being a highly transient region, the school was losing brand recognition using their traditional marketing strategies.

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Our Work

We developed a multi-layered, digital marketing strategy that primarily focused on digital marketing through Google Ads and trusted regional education websites.

Results

• 63% increase in unique site visitors over four months, a waitlist in most grades, and a higher enrollment than projected.

• 29% higher enrollment than in the previous school year.

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