The River School is a progressive school that serves children age 18 months to grade three in picturesque NW Washington, DC.
Washington, DC, being a highly transient region, the school was losing brand recognition using their traditional marketing strategies.
We developed a multi-layered, digital marketing strategy that primarily focused on digital marketing through Google Ads and trusted regional education websites.
63% increase in unique site visitors over four months, a waitlist in most grades, and a higher enrollment than projected.
29% higher enrollment than in the previous school year.