Boulder Country Day School (BCD) is an IB preschool through grade 8 located in Boulder, Colorado.
BCD is located in an area that is a hub for family activities. Certain times of the year, there are events that attract parents with a propensity for independent education.
We conducted market research to hone in on those families with the highest marketing potential and well as the best way to reach their mobile devices. We created action-specific, geo-targeted mobile ads to attract families to admission events at BCD.
BCD identified 15 attendees to their next admission event as a result of our campaign.